Twenty and counting! November 2014 marks 20 years since Loch Earn Tourism Initiative (LETI) was formed to promote the area as an all-year-round destination.
To do this, tourism business around Loch Earn owners joined forces to promote their multiple services and attractions by launching a website – www.robroycountry.com – and printing a leaflet with the strapline ‘A place for all seasons’.
This sparked interest from neighbouring villages and now Lochearnhead, St Fillans, Balquhidder and Strathyre business owners collaborate on projects to promote the four villages located around four lochs as a four seasons’ destination.
The area offers some of the best of Scotland
The four LETI villages lie within the Loch Lomond and Trossachs National Park, where Perthshire and Stirlingshire meet.
“Our location in central Scotland is like a Celtic brooch symbolising the A84 and A85 crossroads from where our lochs, villages and services stem,” says Kim Proven, current chair of LETI. “We pin Perthshire, Stirlingshire, the Trossachs, Breadalbane and the foot of the Highlands together, making this an ideal 365-day holiday and day tripper destination.”
LETI country offers anything from walking, climbing, shooting, fishing and horseriding, as well as a range of watersports, including water-skiing, wakeboarding, sailing, kayaking and surfing. Wining and dining is also a top attraction, with award-winning restaurants, top chefs, guest beer festivals and whisky tasting nights, and there are 20 golf courses within an hour’s drive.
The collaboration has achieved much in the last two decades, and members are dedicated to continually improving what they can offer, sharing a collective belief that the area offers some of the best of Scotland.