Edinburgh Fashion Week Hailed A Success

Get ahead of the fashion pack with a stylish hat. Photo by Yemi King

Edinburgh Fashion Week has been hailed as a major success by event organisers, This is Edinburgh.

Reaching maximum capacity over the launch weekend and doubling expected footfall targets, 10,000 people attended the lively fashion hub on The Mound, with reserved and VIP tickets selling out within three days.

Mre than 40 city centre businesses, including Sam Brown, John Lewis, French Connection, Walker Slater, Covet and Oliver Bonas, were involved in the event. which showcased the city’s favorite high street retailers, designer boutiques and independent stores and which attracted hundreds of people to the packed programme of events.

‘Edinburgh’s rich and unique shopping experience’

“The enthusiasm from both business and members of the public to get involved in Edinburgh Fashion Week was outstanding,” said John Donnelly, Chief Executive, Marketing Edinburgh. “To have over 10,000 people through the door on the opening weekend demonstrates there’s a real demand for events that celebrate Edinburgh’s rich and unique shopping experience.

“I’m incredibly hopeful we can build on this for future years.”

Gordon Millar, founder of Scot Street Style, added: “A vibrant new energy was unleashed in the cobbled streets of Edinburgh, thanks to everyone involved in the inaugural #EdFashionWeek! Organisers and participants tapped into a strong appetite to raise the profile of creativity in the capital, and draw the eyes of the world onto our beautiful boutiques and super-talented students.”

‘There’s been a huge buzz in the city’

Karina Baldorf, owner of independent store, Kakao by K, wsa equally enthusiastic about the event. “Edinburgh Fashion Week has been great for small boutiques in the city, like mine. Edinburgh is a hugely diverse and vibrant city and it’s great to see this being translated through fashion as well. There’s been a huge buzz in the city over the last few weeks and I’m grateful to have been part of it.”

Edinburgh Fashion Week was the first event of the year by the This Is Edinburgh city centre campaign, with Spa in the City in May, followed by Film in the City’s outdoor cinema experiences in June and Edinburgh Restaurant Festival in October.


To find out more about events happening in and around Scotland, pick up the latest issue of The Scots Magazine. In the shops now or order online by clicking here.


Fashion Week Facts

  • #EdFashionWeek reached more than 2.5million Twitter accounts.
  • In the immediate run up and during Edinburgh Fashion Week, the hashtag was used more than 3,600 times.
  • Over 100 entries were received from local men and women keen to be crowned best dressed in Edinburgh.